Canadian Cider Goes Global

A multi-year market-development initiative is working to introduce more international buyers to Canadian cider and help Canadian producers better understand opportunities beyond Canada.

A Story That Can Travel

Canadian-grown fruit, cold-climate agriculture, orchard-based production, regional diversity and Canada’s internationally recognized ice cider tradition provide a foundation for distinguishing Canadian cider in global markets.

With support through Agriculture and Agri-Food Canada’s AgriMarketing Program, Cider Canada is undertaking a multi-year export-development initiative designed to strengthen the industry’s understanding of priority markets and create connections with international trade.

Building the Foundation

Export development is about more than putting bottles on a plane. Producers need to understand:

• consumer expectations
• pricing
• distribution
• import requirements
• labelling
• market structure
• buyer expectations
• competitors
• logistics

The project combines market intelligence with direct relationship-building so participating producers have better information while Canadian cider develops a clearer identity internationally.

Bringing Buyers to Canada

The program includes opportunities to introduce international trade contacts to Canadian producers and cider. An inbound component in Ottawa is designed to help international guests learn about the Canadian sector, meet producers and understand the range of products being made across the country.

Looking to the United Kingdom

The United Kingdom is one of the world’s most developed cider markets and a natural place for Canadian producers to learn and build relationships. Cider Canada’s 2027 activity is being developed around a UK trade visit, with planned timing around CraftCon in April 2027 and the London Wine Fair in May 2027.

What Can Canada Offer?

The objective is not to imitate British, French, Spanish or American cider. The opportunity is to present something of our own:

• ice cider
• cold-climate fruit
• Canadian orchard stories
• regional diversity
• premium specialty cider
• innovative fruit and botanical products
• traditional and heritage cider
• modern Canadian approaches to fermentation

If Canadian cider is going to travel, the industry needs to be able to clearly explain what makes it distinctive.